Budweiser + Drift partner for the Super Bowl and Climate Week
TWO LARGE EVENTS AT A SMALL STARTUP
MY ROLE
Product Management | Design Direction | Event Management | Partnership Management
THE CHALLENGE
Budweiser asked Drift to be their exclusive partner for the Super Bowl 2019 in Atlanta and Climate Week in NYC in 2018. Our respective teams where distributed around the globe between Seattle, New York and London.
Together, we leveraged the opportunity to help people like you and I to experience how easy it’s to make a difference in our future by converting to 100% renewable energy.
Budweiser was proud of brewing all their beer in the US with renewable electricity and Drift was the perfect partner to make that happen for consumers. We worked with their agency in London to coordinate the event, design and produce the creative materials and promotions in social channels.
Cobranded banners. Budweiser + Drift
Mock up of one of Climate Week events.
We created cobranded t-shirts that were given to people during Climate Week in NYC.
We printed postcards with a special offer that were distributed among Budweiser employees, Climate Week attendees, and people around the event.
.
And we also had a landing page where people could sign up for a special offer for a limited period of time.
Street teams in Brooklyn
Street teams in Brooklyn
Street teams, wearing a Bud-Drift t-Shirt in front of the United Nations building.
You can read the press release announcing Drift and Budweiser partnership at Climate Week highlighting the importance of creating a future with 100% renewable power, 8760 hours a year. Every year.
And here is the press release announcing the Budweiser and Drift partnership for the Super Bowl in Atlanta, 2019.