carmen cano

Reimagining a Website Through Fast-Paced Workshops

How to act strategically despite limited time and budget.

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Getty Images Redesign

Getty Images experience hadn’t evolved with the times and as a result customers retention was decreasing and acquisition was becoming challenging. We wanted to transform Getty Images from a catalog of photographs into an modern digital service that enables professionals to explore and obtain the best visual content.

 
 

Drift Marketplace

Expand Drift consumer offerings from ‘Early Adopters’ to unique solutions for Green Lovers and Small Businesses.

 
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 Drift Marketplace

Evolving a product from early adopters to one of the most innovative options in the industry

 Climate Week 2018

 

Budweiser + Drift


Partnership for Climate Week 2018 in New York City

 

 Be where your users are

how to stay relevant in a world without scarcity

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Getty + iStock Plugins

Integrate Getty Images and iStock award winning imagery with the tools that creatives use to get their job done.

 

 Don’t boil the ocean.

The power of a customer centered approach

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The Power of a Customer Centered Approach

Targeting everyone is like boiling the ocean. How segmenting the market helped
Getty Image and iStock to develop products that serve their customers